It i… Tourism not only contributes towards more economic activities but also generates more employment, revenues and play a significant role in development. Automatic call-accounting systems now help to transform their telephone calls into important profit centres of the hotels. 14 Issue 1/2, pp. Answer (1 of 5): Computers play an important role in many different industries - and tourism is no exception. 213-229, Please see below a sample paper written by an Ivory Research academic writer. All major hotel chains are currently entering the Internet market of sales and communications. Tourism is the largest service industry in India with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. By Martin Zsarnoczky. GDSs are one of the major drivers of information technologies in tourism and hospitality industries, as well as being the backbone of these industries. Mario Said: "One of the reasons for the increase in travel and tourism is … Room-management systems can give updated information on room occupancy and status and they assist in scheduling housekeeper duties for maximum efficiency. In an enterprise management information system is a general computer system term which provides information of a business operation. Policies and procedures should be created to promote the understanding of potential legal risks. Internet pricing decisions will be just as important as they traditionally have been. Reservation systems also allow hotels to carry out travel-agency and tour-operator analyses in order to determine which agencies and operators consistently generate business for the hotels. By developing an online customer base and ensure that its products are offered on sites that have all the products consumers want. Developments in GDSs were complemented by the introduction and expansion in the mid-1990s of the Internet. Reservations are a key to the sale of hotel bed-nights. MIS application in travel and hosp… Large hotel chains, as Hilton Hotels Group, have considerably more ability to control the way in which they implement EDI. In order to become more self-aware, one needs to constantly assess one’s own feelings and moods. With the Internet it is possible to gain permission to discuss the products, as opposed to interruption marketing, such as television commercials. 37 Issue 5, pp. Information technologies applied to the tourism system will increase the efficiency and quality of services provided and leads to new combinations of tourism services. marketing, distribution, reservations and sales. The Internet is an interactive medium as opposed to traditional marketing which usually allows only one-way communication from marketer to consumer. 2.4 THREAT OF SUBSTITUTE PRODUCTS OF SERVICES Travel agencies are the main substitute to the Internet sales, when it comes to buying hotel bedrooms or tourism packages. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. product testing, focus groups) in addition to the information that is easily collected from e-commerce sites (e.g. 14 Issue 1/2, pp. Hotel groups are being forced to follow other sectors by implementing marketing strategies, often based on product differentiation, growth in new markets, high value for money, or emerging brands. Rooming lists, arrivals, stay-overs, extended stays, departures and room preferences can all be handled by room-management systems. TECHNOLOGY USAGE IN HILTON HOTELS Hilton International use computers in their core-information processing centres of marketing and distribution, front-office, back-office and food and beverage control. while computers have become an integral part of the travel agency business since its extensive use, Age information has brought many new benefits. These systems are vital as they ensure that the data collected is accurate and timely, which increases labour efficiency. Areas of impact of Information Technology on Tourism and hospitality industry. 82-90; Mitev N. (1996) More than a Failure? Companies can also leverage their reach to consumers to sell advertising during transactions. Cooper and et al. 213-229. Information has become its own product on the Internet. (Porter, 1980). The privacy and security issues are also very significant. 3 Issue 4, pp. Any hotel chains should be prepared to respond to increased price pressures on the Internet and high level of competition. 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